The Chilean advertising maker (Gael García Bernal) does not understand much about politics. But when the pessimistic opposition, thanks to foreign pressure, is allowed to hold a referendum about Pinochet, he knows one thing for sure: ‘No’ can only win with a happy campaign. Made by the master chronicler of the Pinochet era Pablo Larraín.
The third film by Pablo Larraín (Tony Manero and Post Mortem) about the Chilean Pinochet dictatorship, which lasted from 1973 to 1990. In No he shows the deathblow for Pinochet’s regime: the pro-democratic 'No' vote in a referendum held in 1988 under international pressure. This time, Alfredo Castro, the protagonist of Tony Manero and Post Mortem, has an important supporting role, while the lead is for Gael García Bernal, as a commercial advertising man who encourages the gloomy opposition to fight a cheerful and optimistic 'No' campaign. After the highly stylised design and black-comic tone of his two previous films, Larraín now uses a reportage style in which original news and advertising images have been integrated seamlessly into the film, thanks to the use of old U-matic video cameras.
The Movies that Matter Festival 2013 shows Lorraín’s Pinochet trilogy, which also consists of Post Mortem and Tony Manero.