Link Up: Jonas Kooyman x Happyend

With Jonas Kooyman, known for the Instagram account Havermelkelite and author of the book of the same name, we watch Happyend from director Neo Sora.

Happyend

In a future Tokyo, where the threat of a major earthquake is ever-present, two mischievous best friends are about to graduate from high school. One night, they pull a prank on the principal, but it has serious consequences: the school installs a surveillance system to monitor everyone.

Jonas Kooyman

Jonas Kooyman (b. 1989) studied journalism at the University of Amsterdam and literature at The New School in New York. As a journalist, he wrote about the luxury industry, city life and zeitgeist for NRC, but he quit his job to report full-time on the new urban elite. He coined the term ‘oatmilk elite’ and started an Instagram page, podcast and a newsletter to hold a mirror up to these yuppies and himself. He now has more than 200,000 followers and 23,000 subscribers.

Photo: © Babette Meyer